Why market to the gay community?
| Responsive: | 78% of gays and lesbians prefer to buy from companies that advertise to them directly. (Source: Greenfield Online) |
| Loyal: | 89% of gays and lesbians are highly likely to seek out brands that advertise to them; the majority are willing to pay a premium for quality products and services. (Source: Simmons) |
| Educated: | 83% of Gay Americans have attended college or have graduated from college. (Source: @Plan 2005) |
| Population: | Research shows 9% of urban populations are gay and lesbian. |